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In 2000, Emmanuel Lohéac created Pull-in, a French underwear brand with a resolutely surf universe. The lingerie revolution has begun ! Breaking the industry norms, Pull-in becomes rapidly a success story appealing to young people, going beyond the extreme sport field.

The brand uses the latest technology fabrics, with a high definition printing techniques and a "Made in Europe" know-how (conceived in France and fabricated in Europe). Pull-in offers a collection rich in original prints and flashy colours, bringing all together style, quality and innovation, making underwear a real fashion accessory !

Comfort, uniqueness and quality stand at the center of Pull-in's identity.

Today, in addition to underwear, the brand also produces t-shirts, leggings, accessories and swimwear. It has about 30 stores all over in France and 5 overseas, notably in the USA and China, where the brand continues to expand rapidly.