Paul & Joe

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Be fashion not victim

It was in the 1980’s that Sophie's parents founded the “Le Garage” brand of shirts, a must have of its time. After studying management and journalism, Sophie learnt the ropes of the industry. Her passion for fashion was emerging. She continued her studies in Fashion Business at IFM and completed an internship at Azzedine Alaïa where she discovered all aspects of a large fashion house before officially joining the family business.

However Sophie was an entrepreneur at heart and she very quickly launched her own brand named after her two sons Paul and Joe. Anticipating future market trends, she broke the codes and conventions of the moment (black & white, minimalism, grunge). Her signature style is young, fun, vibrant, colorful, reviving a black & white wardrobe, revisiting the spirit of vintage. The success was immediate.

Paul & Joe today is both an acknowledged brand and sold throughout the world.
The Paul & Joe universe has developed and been organized into complementary units: the main women’s line fashion show has been on the official calendar of Paris Fashion Week since 1998, the younger line Paul & Joe Sister, cosmetics, eyewear, and multiple and varied collaboration have all seen the light of day. The key word: fulfill desires.